Bereket Döner: The Story of an Innovative Transformation

Bereket Döner, known as a brand with a long-standing history in the sector, has entered an important transformation process with its pursuit of modernization and innovation. This transformation process aimed not only to reshape the brand's visual identity, but also to completely redefine the experience it offers. The comprehensive work we carried out to reposition the brand includes elements that distinguish Bereket Döner from other brands in the sector and elevate it to an innovative level. Here are the important steps we took throughout this process: To highlight the brand's innovative identity, we made radical changes in visual design. By modernizing the brand's face with a new logo, color palette, and font, we strengthened its strong position in the sector. We also implemented a radical change in the store concept; each branch became a reflection of the brand's innovative face with new interior design and visual concept. Additionally, we conducted professional product photo shoots to present Bereket Döner's flavors in the best possible way. To strengthen the brand's digital presence, we conducted video shoots at the Bursa branch and shared effective content on social media. By sharing engaging videos and images on topics such as the renewed store concept, new flavors, and campaigns, we helped Bereket Döner gain more followers on social media. We also increased organic follower numbers through regular campaigns and impressive content on social media channels. Furthermore, we contributed to the brand's growth by creating content to increase franchise applications. Additionally, our brand gained attention at the "Bayim Olur musun?" fair. Adding new flavors to Bereket Döner's menu allowed the brand to differentiate itself. Innovative products such as Tako, Burrito, Tombiko, and Snack Plate were included in the brand's portfolio and these flavors were heavily promoted on social media. All packaging designs were also renewed and modern packaging was prepared for new products. Menu boards, TV visuals, and interior wall designs were updated to reflect the brand's modern face. The website design, menu adjustments, and other digital communication efforts also strengthened the brand's digital identity. Impressive launch videos were prepared to announce the brand's renewed identity. With the project "Gecenin Bereketi," the brand interacted with the target audience in the evening hours, offering a different marketing experience. Additionally, we enabled the brand to introduce itself internationally with a special video prepared for potential customers in Europe. Changes in menus and new concepts contributed to the brand's growth and customer loyalty. We also ensured the brand gained a strong identity through music with a new jingle. The transformation Bereket Döner underwent was not limited to visual changes. With the combination of new flavors, renewed store designs, and digital media efforts, the brand further solidified its strong position in the sector. In this transformation, we were by the brand's side at every stage with creative, innovative, and effective strategies.